NEWS FACTORY

 Visitors of all ages, both locals and tourists alike, flow from the Siam Skytrain station onto an open-air plaza elevated above the din of the traffic below. Some head straight to Siam Paragon to explore the new marine exhibit at one of Asia’s largest aquariums, while trendsetters make their way across the plaza to delve into the latest street fashion at Siam Center. More than mere retail destinations, Bangkok’s malls are also cultural hubs, home to global luxury brands, incubators for unique collaborations, and hosts of events like the annual Pride Month.

The Siam area exemplifies the multi-faceted essence of Bangkok, a vibrant metropolis celebrated for its blend of traditional charm with contemporary luxuries and world-class shopping and dining. This is further amplified by the ONESIAM experience, a collective of extraordinary experiences from six destinations across the city, namely Siam Discovery, Siam Center, Siam Paragon, ICONSIAM, ICS, and Siam Premium Outlets Bangkok. Each destination features immersive retail and dining concepts, exciting attractions, and engaging events, making each visit to Bangkok an enriching experience for all visitors.

Renowned as a culinary paradise, Bangkok offers a wide range of dining experiences that cater to every palate. For diners seeking an elevated Michelin-starred experience, Blue by Alain Ducasse at the riverside ICONSIAM stands out as the first Thailand outpost of the decorated French chef with over 20 Michelin stars to his name. For a mix of Thai and international flavors, Flavor Lab at Siam Discovery introduces innovative dining concepts, including Roberta’s, the legendary Brooklyn pizzeria’s second location outside the United States, and Kungthong, serving authentic Thai-style seafood dishes to satisfy diners’ Tom Yum Kung cravings.

For a taste of Bangkok’s street food culture, Gourmet Eats at Siam Paragon offers a convenient shortcut to enjoying popular local eateries like Thipsamai Padthai and Go-Ang Pratunam Chicken Rice, bypassing the long queues found at their original locations.